UX Direction @ Drest
Game UX Design
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UI Art Direction
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Product Strategy
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Design Team Leadership
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Game UX Design ✦ UI Art Direction ✦ Product Strategy ✦ Design Team Leadership ✦
Design team leadership for the Drest product relaunch. I built out the UI and UX team over the course of three years, growing a team of designers and artists while working as the UI design director to create a player experience that reflected the best of luxury fashion and design, for a gaming audience. This culminated in a $15m funding round in early 2023.
Project is unreleased. Please contact me for further details.
Shh, secret!
Client
Drest
Year
2020-2023
DREST is the world's first luxury fashion game.
I led the UI design team in the development of a relaunched version of the game, rewritten in Unity and redesigned from the ground up to provide a more holistic luxury experience to our players.
We focused on a modernised take on the visual design of the game, drawing from pillars of modern luxury design.
As this project has not been released to the world, please contact me for work samples.
My role was dualistic, responsible for delivering a seamless, intuitive user experience for the player while maintaining the highest standards of luxury interaction design for our brands.
Responsibilities and achievements.
I joined a leadership team across the divide of fashion and games. Design advocacy was the name of the game- educating the studio on the importance of accessibility and user-centred design, while learning the codes of luxury fashion.
“Fashion is a meaningful way for players to experiment with digital identity. As we live more of our lives online and in digital spaces, they are becoming increasingly important safe spaces to explore self expression.”
— Cait Goodale @ Develop 2022, “The Future of Fashion and Games”.
Interested in hearing more about what I learned of UX Direction at Drest?
As the product relaunch I led is yet to launch (hah), I am unable to share much detail on the publicly-accessible internet. However I am happy to discuss this in confidence - please get in touch!